 启洋SEO培训高级篇
适用对象：企业市场销售经理、技术部经理、网站技术支持和维 护人员
课时： 24 课时（ 3 天）
内容：
Lesson 1 :
 Keyword Tips
META & Other Tags
Gateway Pages
Copywriting Tips
Simple Pages
Blogs
Google
ODP
Google Partners
Google Quiz
Lesson 2 :
Submission and Resubmission
Paid Inclusion Programs
XML Feeds
Yahoo!
Inktomi Powered Engines
AllTheWeb
Yahoo! Quiz
Lesson 3 :
Possible SE Ranking Factors
Analyzing Real-Life Examples of Top Ranking Sites
Domains and URL's: SE Ranking
404 Error Messages
Software and Tools
MSN
Lesson 4 :
Link Popularity
Link Reputation
Theme Search Engines
PageRank
Site Maps
Onsite Search Engines
Lesson 5 :
Top Tips and Top Mistakes Made by SEO's
Site Architecture
Subdomains and Domains
Cascading Style Sheets (CSS)
The Benefits of Using Server Side Includes
Ask Jeeves and Teoma
Ask Jeeves and Teoma Quiz
Lesson 6 :
Problems, such as Dynamic Pages, Frames, JavaScript, and Image Maps
Redirections
Content Delivery (IP Delivery) Versus Cloaking
Spam
Other Search Engines
Lesson 7 :
Pay Engines
LookSmart
Secial Offer from FindWhat to Search Engine Workshop Students
Special Offer from Kanoodle to Search Engine Workshop Students
Top 10 Tips To Avoiding Affiliate Program Glitches
The Effective Use of Press Releases
Permission E-Mail Marketing
Writing Articles to build Exposure and Traffic
Pay Engines Quiz
Lesson 8 :
Log Analysis and Emetrics
ROI/Conversion
Software and Tools
Creating Robots.txt Files
The Power of Color
XHTML – a Look into the Future of the Web
Info for Professional SEO's
Pricing Structure for Professional SEOs
How to Keep up with Changes in the Industry When the Course is Over
Final Exam
Listing of All Exams in the Course Material
Certification Project
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